Web directories offer webmasters a place to list their sites. The webmaster is usually required to submit basic information related to his/her site and hope for a listing position that will gain some exposure (over time). The webmaster has little or no control over where the site is positioned. Although these directories are useful the lack of control can be frustrating. If your site ends up in the last position on the last page your exposure will be very minimal.

The growing trend of using Link Bidding Directories is taking the internet by storm. Although there is a fee - in the form of a bid - attached, these sites offer an inexpensive way to promote and advertise a site while at the same time building back links for the website listed.

The goal when bidding is to bid high enough to receive prominent placement. It is advisable to bid high enough to be placed on the home page of the link bidding directory. This will ensure visibility and maximum benefits from the listing. With bids starting at one dollar even top positions are relatively cheap.